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The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause

This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or unde...

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Main Author: Leroux Miller, Kivi, 1969-
Format: Books Print Book
Language: English
Published: San Francisco, CA : Jossey-Bass, c2010.
Edition: 1st ed.
Series: Jossey-Bass nonprofit guidebook series.
Subjects:
Nonprofit organizations > Marketing.
Summary: This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher.
Physical Description: xxviii, 228 p. ; 24 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780470539651 (pbk.)
0470539658 (pbk.)
Author Notes: Kivi Leroux Miller is the founder of NonprofitMarketing Guide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger. Visit www.nonprofitmarketingguide.com/book for additional resources, tools, and tips that go with this book.

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