The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause
This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or unde...
| Main Author: | Leroux Miller, Kivi, 1969- |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco, CA :
Jossey-Bass,
c2010.
|
| Edition: | 1st ed. |
| Series: |
Jossey-Bass nonprofit guidebook series.
|
| Subjects: |
Table of Contents:
- Getting ready to do It right
- Ten new realities for nonprofits
- Nonprofit marketing plans in theory and in the real world
- Listen to the world around you
- Writing a quick - and - dirty marketing plan for a specific program
- Define your audiences: who do you want to reach?
- Create a powerful message: what do you want to say?
- Deliver your message: how and where are you going to say it?
- Spread your message further by telling great stories
- Building a community of supporters around you
- Make it easy to find you and to connect with your cause
- Become an expert source for the media and decision makers
- Stay in touch with your community of supporters
- Adopt an attitude of gratitude
- Empower your fans to build more support for you
- Doing it yourself without doing yourself in
- Find the time: get more done in fewer hours
- Find the talent: keep learning and get good help
- Find the treasure: market your good cause on a tight budget
- How do you know whether you are doing a good job?