The Zen of fundraising 89 timeless ideas to strengthen and develop your donor relationships
| Main Author: | Burnett, Ken, 1950- |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
[Melrand, France] : San Francisco, CA :
White Lion Press ; Jossey-Bass,
c2006.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Ch. 1. Playing smart and preparing for action : the trouble with fundraising; plus 15 things I'd do if I were the new head of donor development
- ch. 2. Right from the start : 10 concepts that will ensure your thinking is sound
- ch. 3. Keep revisiting the basics : 19 gold nuggets : the solid foundations of fundraising
- ch. 4. Getting your messages spot on : appreciated, understood, and remembered : 14 keys to communications that reach in and grab audiences
- ch. 5. What's essential? : 12 important things to think of when relating to your donors
- ch. 6. What underpins it all? : 6 vital characteristics of the effective relationship fundraiser
- ch. 7. What's next? : 13 things that will be coming your way.