Targeted how technology is revolutionizing advertising and the way companies reach consumers

"This is the new encyclopedia for all matters digital advertising. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled -- online advertising is exploding. Growing at a compound annual r...

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Bibliographic Details

Main Author:	Smith, Mike, 1966- (Author)
Format:	Books Print Book
Language:	English
Published:	New York : American Management Association, [2015]
Subjects:	Internet advertising. Internet marketing. Target marketing.
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