Frugal innovation how to do more with less

"Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global mar...

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Bibliographic Details

Main Authors:	Radjou, Navi (Author), Prabhu, Jaideep C. (Author)
Format:	Books Print Book
Language:	English
Published:	New York : PublicAffairs, 2014.
Edition:	First edition.
Subjects:	Technological innovations > Case studies. Adaptability (Psychology) > Case studies.
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