Frugal innovation how to do more with less
"Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar globa...
| Main Authors: | Radjou, Navi (Author), Prabhu, Jaideep C. (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
PublicAffairs,
2014.
|
| Edition: | First edition. |
| Subjects: |