Frugal innovation how to do more with less
"Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global mar...
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| Main Authors: | , |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
PublicAffairs,
2014.
|
| Edition: | First edition. |
| Subjects: | |
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| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | ocn901997294 | ||
| 003 | OCoLC | ||
| 005 | 20150316160200.0 | ||
| 008 | 141014s2014 nyu b 001 0 eng d | ||
| 019 | |a 873007834 |a 894339857 | ||
| 020 | |a 9781610395052 (paperback) | ||
| 020 | |a 1610395050 (paperback) | ||
| 035 | |a (OCoLC)901997294 |z (OCoLC)873007834 |z (OCoLC)894339857 | ||
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| 050 | 4 | |a HD45 |b .R244 2014 | |
| 050 | 4 | |a HD45 |b .R245 2014 | |
| 082 | 0 | 4 | |a 658.4/063 |2 23 |
| 100 | 1 | |a Radjou, Navi, |e author. | |
| 245 | 1 | 0 | |a Frugal innovation : |b how to do more with less / |c Navi Radjou and Jaideep Prabhu. |
| 246 | 1 | |a Economist : |b frugal innovation : how to do more with less | |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b PublicAffairs, |c 2014. | |
| 300 | |a xviii, 252 pages ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 221-228) and index. | ||
| 520 | 0 | |a "Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: how to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software; how consumers and other external partners can help develop products; how to implement sustainable practices, such as the production of waste-free products; and how to change the corporate culture to become more frugal."--From publisher's website. | |
| 650 | 0 | |a Technological innovations |v Case studies. | |
| 650 | 0 | |a Adaptability (Psychology) |v Case studies. | |
| 700 | 1 | |a Prabhu, Jaideep C., |e author. | |
| 938 | |a YBP Library Services |b YANK |n 11710888 | ||
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| 938 | |a Baker and Taylor |b BTCP |n BK0014635577 | ||
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| 999 | |a 371535 | ||
