Change by design how design thinking transforms organizations and inspires innovation

"The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book int...

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Bibliographic Details

Main Author:	Brown, Tim, 1954-
Other Authors:	Kātz, Barry, 1950-
Format:	Books Print Book
Language:	English
Published:	New York : Harper Business, c2009.
Edition:	1st ed.
Subjects:	Organizational change. Reengineering (Management) Corporate reorganizations. Industrial design.
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