Change by design how design thinking transforms organizations and inspires innovation
"The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book int...
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| Format: | Books Print Book |
| Language: | English |
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New York :
Harper Business,
c2009.
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| Edition: | 1st ed. |
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Table of Contents:
- Getting under your skin, or, How design thinking is about more than style
- Converting need into demand, or, Putting people first
- A mental matrix, or, "These people have no process!"
- Building to think, or, The power of prototyping
- Returning to the surface, or, The design of experiences
- Spreading the message, or, The importance of storytelling
- Design thinking meets the corporation, or, Teaching to fish
- The new social contract, or, We're all in this together
- Design activism, or, Inspiring solutions with global potential
- Designing tomorrow--today.
