Bobby Owsinski's social media promotion for musicians the manual for marketing yourself, your band, and your music online
This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The sec...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Burbank, CA :
Bobby Owsinski Media Group,
[2013]
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| Subjects: | |
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| 003 | OCoLC | ||
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| 019 | |a 868070697 |a 890676231 | ||
| 020 | |a 9781480387355 (paperback) | ||
| 020 | |a 1480387355 (paperback) | ||
| 020 | |a 9780988839113 (pbk.) | ||
| 020 | |a 0988839113 (pbk.) | ||
| 035 | |a (OCoLC)885183802 |z (OCoLC)868070697 |z (OCoLC)890676231 | ||
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| 082 | 0 | 4 | |a 780.68 |2 23 |
| 100 | 1 | |a Owsinski, Bobby, |e author. | |
| 245 | 1 | 0 | |a Bobby Owsinski's social media promotion for musicians : |b the manual for marketing yourself, your band, and your music online. |
| 246 | 3 | 0 | |a Social media promotion for musicians |
| 264 | 1 | |a Burbank, CA : |b Bobby Owsinski Media Group, |c [2013] | |
| 264 | 4 | |c Ã2013 | |
| 300 | |a 299 pages : |b illustrations ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references, videography, and web resources. | ||
| 505 | 0 | |a It's called promotion. The meaning of self-promotion ; Social media and the music world ; Online word of mouth -- Your social media strategy. It's a big social media world ; The big picture ; Developing your online strategy ; The center of your online universe ; The steps to a successful online strategy -- Developing your brand. What is a brand? ; The 3 pillars of a brand ; Developing your brand ; I'm with the brand ; Brands and social media -- Creating your killer website. Elements of a successful website ; Website SEO techniques ; Website measurement techniques ; Summing it up -- Creating your mailing list. Mailing list overview ; Using a mailing list service ; The email subscribe form ; Crafting a successful email newsletter ; The best times to email ; Frequency of emails ; Building your mailing list -- Using Facebook for marketing. The difference between a personal and fan page ; What should I say? ; Crafting a promotional post that works ; The Facebook like ; Facebook guidelines to observe ; Promoting posts ; Using Facebook ads -- Marketing with Twitter. Twitter basics ; Your Twitter profile ; Using Twitter for promotion ; Sharing photos, songs and videos ; Tweet frequency ; The best time to tweet ; Twitter measurement ; Twitter commerce with Chirpify ; Twitter tips and tricks -- Setting up a blog. Blogging overview ; Blogging platforms overview ; Blog design ; Your RSS feed ; What to write about ; The secrets to a successful blog ; Blog SEO ; Promoting your blog ; Tying your blog to your website ; Making money with your blog -- Marketing with YouTube. YouTube by the numbers ; Creating a YouTube channel ; Optimizing your YouTube channel ; Optimizing your videos ; In-video branding ; Making money from your videos ; Video analytics ; The online video world is bigger than you think -- Using Google+ for marketing. Google+ overview ; Setting up an artist or band page ; Setting up your circles -- Using Pinterest for marketing. Pinterest overview ; Pinterest marketing strategies ; Pinterest SEO ; Ideas for using Pinterest ; Pinterest audio and video -- Using bookmarking sites. Bookmarking benefits ; StumbleUpon ; Digg ; Reddit ; Delicious ; Technorati ; General submission tips -- Posting frequency strategy. Posting on social media ; Posting on blogs ; Updating your website ; Newsletter frequency ; Posting videos ; Releasing music. | |
| 520 | |a This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts. | ||
| 650 | 0 | |a Music trade |x Vocational guidance. | |
| 650 | 0 | |a Music trade |x Technological innovations. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Popular music |x Vocational guidance. | |
| 650 | 0 | |a Sound recordings |x Marketing. | |
| 938 | |a YBP Library Services |b YANK |n 12076234 | ||
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| 949 | |a schlow |b SANON |c 780.68 OWS |d i |e 39635103494450 |f 587259 |g ddc |j 11/25/2015 | ||
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