Bobby Owsinski's social media promotion for musicians the manual for marketing yourself, your band, and your music online
This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The sec...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Burbank, CA :
Bobby Owsinski Media Group,
[2013]
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Table of Contents:
- It's called promotion. The meaning of self-promotion ; Social media and the music world ; Online word of mouth
- Your social media strategy. It's a big social media world ; The big picture ; Developing your online strategy ; The center of your online universe ; The steps to a successful online strategy
- Developing your brand. What is a brand? ; The 3 pillars of a brand ; Developing your brand ; I'm with the brand ; Brands and social media
- Creating your killer website. Elements of a successful website ; Website SEO techniques ; Website measurement techniques ; Summing it up
- Creating your mailing list. Mailing list overview ; Using a mailing list service ; The email subscribe form ; Crafting a successful email newsletter ; The best times to email ; Frequency of emails ; Building your mailing list
- Using Facebook for marketing. The difference between a personal and fan page ; What should I say? ; Crafting a promotional post that works ; The Facebook like ; Facebook guidelines to observe ; Promoting posts ; Using Facebook ads
- Marketing with Twitter. Twitter basics ; Your Twitter profile ; Using Twitter for promotion ; Sharing photos, songs and videos ; Tweet frequency ; The best time to tweet ; Twitter measurement ; Twitter commerce with Chirpify ; Twitter tips and tricks
- Setting up a blog. Blogging overview ; Blogging platforms overview ; Blog design ; Your RSS feed ; What to write about ; The secrets to a successful blog ; Blog SEO ; Promoting your blog ; Tying your blog to your website ; Making money with your blog
- Marketing with YouTube. YouTube by the numbers ; Creating a YouTube channel ; Optimizing your YouTube channel ; Optimizing your videos ; In-video branding ; Making money from your videos ; Video analytics ; The online video world is bigger than you think
- Using Google+ for marketing. Google+ overview ; Setting up an artist or band page ; Setting up your circles
- Using Pinterest for marketing. Pinterest overview ; Pinterest marketing strategies ; Pinterest SEO ; Ideas for using Pinterest ; Pinterest audio and video
- Using bookmarking sites. Bookmarking benefits ; StumbleUpon ; Digg ; Reddit ; Delicious ; Technorati ; General submission tips
- Posting frequency strategy. Posting on social media ; Posting on blogs ; Updating your website ; Newsletter frequency ; Posting videos ; Releasing music.
