Business model generation a handbook for visionaries, game changers, and challengers

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

Main Author: Osterwalder, Alexander.
Other Authors: Pigneur, Yves., Clark, Tim, 1956-
Format: Books Print Book
Language: English
Published: Hoboken, NJ : Wiley, c2010.
Subjects:
Table of Contents:
  • 1: Canvas
  • Definition of a business model
  • The 9 building blocks
  • The business model canvas
  • 2: Patterns
  • Unbundling business models
  • The long tail
  • Multi-sided platforms
  • FREE as a business model
  • Open business models
  • 3: Design
  • Customer insights
  • Ideation
  • Visual thinking
  • Prototyping
  • Storytelling
  • Scenarios
  • 4: Strategy
  • Business model environment
  • Evaluating business models
  • Business model perspective on blue ocean strategy
  • Managing multiple business models
  • 5: Process
  • Business model design process.