Fundraising principles and practice

Main Author: Sargeant, Adrian.
Other Authors: Shang, Jen, 1979-
Format: Books Print Book
Language: English
Published: San Francisco : Jossey-Bass, Ã2010.
Series: Educational resources for nonprofit and public management
Table of Contents:
  • Introduction to the Nonprofit Sector
  • The Development of a Profession / Eugene R. Tempel and Sarah K Nathan
  • Ethical Fundraising
  • Ethical Fundraising
  • Social Influences on Giving
  • Fundraising Planning: The Fundraising Audit
  • Fundraising Planning
  • The Case For Support / Timothy L. Seiler, Eva E. Aldrich
  • Assessing Fundraising Performance
  • Direct Response Fundraising
  • Fundraising Online: Techniques and Tools / Ted Hart, Adrian Sargeant
  • Donor Retention and Development
  • Major Gift Fundraising / Robert F. Hartsook, Adrian Sargeant.
  • Bequest, In Memoriam and Tribute Giving
  • Planned Giving / Matthew J. Beem, Adrian Sargeant
  • Corporate Giving and Fundraising / Dwight F. Burlingame and Adrian Sargeant
  • Grant Fundraising
  • Managing Fundraising Volunteers / Walter Wymer, Adrian Sargeant
  • Events Fundraising
  • Women and Philanthropy / Debra J. Mesch, Andrea Pactor
  • Public Trust and Confidence
  • The Social Role of Fundraising / Richard B. Gunderman.