Fundraising principles and practice
| Main Author: | Sargeant, Adrian. |
|---|---|
| Other Authors: | Shang, Jen, 1979- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
Ã2010.
|
| Series: |
Educational resources for nonprofit and public management
|
| Subjects: |
Table of Contents:
- Introduction to the Nonprofit Sector
- The Development of a Profession / Eugene R. Tempel and Sarah K Nathan
- Ethical Fundraising
- Ethical Fundraising
- Social Influences on Giving
- Fundraising Planning: The Fundraising Audit
- Fundraising Planning
- The Case For Support / Timothy L. Seiler, Eva E. Aldrich
- Assessing Fundraising Performance
- Direct Response Fundraising
- Fundraising Online: Techniques and Tools / Ted Hart, Adrian Sargeant
- Donor Retention and Development
- Major Gift Fundraising / Robert F. Hartsook, Adrian Sargeant.
- Bequest, In Memoriam and Tribute Giving
- Planned Giving / Matthew J. Beem, Adrian Sargeant
- Corporate Giving and Fundraising / Dwight F. Burlingame and Adrian Sargeant
- Grant Fundraising
- Managing Fundraising Volunteers / Walter Wymer, Adrian Sargeant
- Events Fundraising
- Women and Philanthropy / Debra J. Mesch, Andrea Pactor
- Public Trust and Confidence
- The Social Role of Fundraising / Richard B. Gunderman.