Imagine it forward courage, creativity, and the power of change
"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world -- how to stay...
| Main Authors: | Comstock, Beth (Author), Raz, Tahl (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Currency,
[2018]
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Introduction : Closing the imagination gap
- Section I : Self-permission
- Reinvention
- The outsider inside
- Challenge : grab agency
- Section II : Discovery
- Edison's marines
- A breakthrough of imagination : a new way of marketing
- Ecomagination
- Challenge : make room for discovery
- Section III : Agitated inquiry
- Naysayers and the digital onslaught
- Failing forward : it takes a village
- Getting it right
- Challenge : getting good at conflict
- Section IV : Storycraft
- Rewriting your story
- Minds, machines, and market share
- Challenge : storytelling's unexpected power
- Section V : Creating a new OS
- Opening up
- Illuminating the darkness : a faint and flickering light
- Challenge : be a emergent leader.