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Imagine it forward courage, creativity, and the power of change

"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world -- how to stay nimbl...

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Main Authors: Comstock, Beth (Author), Raz, Tahl (Author)
Format: Books Print Book
Language:English
Published: New York : Currency, [2018]
Edition:First edition.
Subjects:
Organizational change.
Decision making.
Management.
Success in business.
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Table of Contents:
  • Introduction : Closing the imagination gap
  • Section I : Self-permission
  • Reinvention
  • The outsider inside
  • Challenge : grab agency
  • Section II : Discovery
  • Edison's marines
  • A breakthrough of imagination : a new way of marketing
  • Ecomagination
  • Challenge : make room for discovery
  • Section III : Agitated inquiry
  • Naysayers and the digital onslaught
  • Failing forward : it takes a village
  • Getting it right
  • Challenge : getting good at conflict
  • Section IV : Storycraft
  • Rewriting your story
  • Minds, machines, and market share
  • Challenge : storytelling's unexpected power
  • Section V : Creating a new OS
  • Opening up
  • Illuminating the darkness : a faint and flickering light
  • Challenge : be a emergent leader.

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