Becoming Trader Joe how I did business my way and still beat the big guys
Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.
| Main Authors: | Coulombe, Joe, 1930-2020 (Author), Civalleri, Patty (Author) |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Nashville :
HarperCollins Leadership,
2021.
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| Subjects: |
| Summary: |
Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. -- adapted from back cover and Amazon info |
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| Item Description: |
Includes index. |
| Physical Description: |
xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm |
| ISBN: |
9781400225439 1400225434 |
| Author Notes: |
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