Becoming Trader Joe how I did business my way and still beat the big guys

Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.

Main Authors: Coulombe, Joe, 1930-2020 (Author), Civalleri, Patty (Author)
Format: Books Print Book
Language: English
Published: Nashville : HarperCollins Leadership, 2021.
Subjects:
Table of Contents:
  • Foreword / by Leroy D. Watson
  • Preface: What's in a name?
  • A trader Joe's sampler
  • How we got there
  • Mac the Knife
  • First I sell, then I leave
  • Addendum: Post de-partum.