Corporate explorer how corporations beat startups at the innovation game
"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those...
| Main Authors: | Binns, Andrew (Managing principal) (Author), O'Reilly, Charles A. (Author), Tushman, Michael (Author) |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2022]
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| Subjects: |