The things we love how our passions connect us and make us who we are

An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things--drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music,...

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Bibliographic Details
Main Author: Ahuvia, Aaron (Author)
Format: Books Print Book
Language:English
Published: New York, NY : Little, Brown Spark, [2022]
Edition:First edition.
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