The Disney way harnessing the management secrets of Disney in your company

""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expa...

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Bibliographic Details

Main Authors:	Capodagli, Bill, 1948- (Author), Jackson, Lynn, 1955- (Author)
Format:	Books Print Book
Language:	English
Published:	New York : McGraw-Hill Education, [2016]
Edition:	Third edition.
Subjects:	Management. Customer services.
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