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The Disney way harnessing the management secrets of Disney in your company

""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with...

Full description

Main Authors: Capodagli, Bill, 1948- (Author), Jackson, Lynn, 1955- (Author)
Format: Books Print Book
Language: English
Published: New York : McGraw-Hill Education, [2016]
Edition: Third edition.
Subjects:
Management.
Customer services.
Table of Contents:
  • 1. Walt's way
  • DREAM
  • 2. Make everyone's dreams come true
  • BELIEVE
  • 3. You better believe it
  • 4. Never a customer, always a guest
  • 5. All for one and one for all
  • 6. Share the spotlight
  • DARE
  • 7 Dare to dare
  • DO
  • 8. Practice, practice, practice
  • 9. Make your elephant fly : plan
  • 10. Capture the magic with storyboards
  • 11. Give details top billing
  • 12. Love : the real pixie dust
  • PUTTING IT TOGETHER
  • 13. Ottawa County, Michigan : Disney's success credo transforms county government
  • 14. Producing a customer-centric culture : an implementation strategy
  • Epilogue. The magic continues.

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