The He-Man effect how American toymakers sold you your childhood
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardmen...
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| Main Author: | |
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| Format: | Books Print Book Comic & Graphic Novel |
| Language: | English |
| Published: |
New York :
First Second,
2023.
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| Edition: | First edition. |
| Subjects: | |
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| Summary: | "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon. |
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| Physical Description: | 258 pages : chiefly illustrations (black and white) ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781250261403 1250261406 |
| Author Notes: |
