Marketing in the AI era why personalization wins the customer experience
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| Main Authors: | , , |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
[Nashville] :
HarperCollins Leadership,
[2025]
|
| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1513858073 | ||
| 003 | OCoLC | ||
| 005 | 20251014135700.0 | ||
| 008 | 250408s2025 tnua 001 0 eng d | ||
| 020 | |a 9781400253531 |q (hardcover) | ||
| 020 | |a 1400253535 |q (hardcover) | ||
| 035 | |a (OCoLC)1513858073 | ||
| 040 | |a IG# |b eng |e rda |c IG# |d OKE |d OCLCO |d SINLB |d OCLCO |d CQC |d CLE |d IG# | ||
| 050 | 4 | |a HF5415.1265 |b .N38 2025 | |
| 050 | 4 | |a HF5415.122 |b .N38 2025 | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Navot, Yaniv, |e author. | |
| 245 | 1 | 0 | |a Marketing in the AI era : |b why personalization wins the customer experience / |c Yaniv Navot, Liz Steelman, Shana Pilewski. |
| 264 | 1 | |a [Nashville] : |b HarperCollins Leadership, |c [2025] | |
| 264 | 4 | |c Ã2025 | |
| 300 | |a x, 198 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Artificial intelligence. | |
| 700 | 1 | |a Steelman, Liz, |e author. | |
| 700 | 1 | |a Pilewski, Shana, |e author. | |
| 994 | |a C0 |b PCB | ||
| 949 | |a CCL |b CadNF |c 658.8 Na |d i |e 39241503899192 |f 807282 |g ddc |j 10/21/2025 | ||
| 999 | |a 512358 | ||
