Marketing in the AI era why personalization wins the customer experience

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Bibliographic Details
Main Authors: Navot, Yaniv (Author), Steelman, Liz (Author), Pilewski, Shana (Author)
Format: Books Print Book
Language:English
Published: [Nashville] : HarperCollins Leadership, [2025]
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035 |a (OCoLC)1513858073 
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100 1 |a Navot, Yaniv,  |e author. 
245 1 0 |a Marketing in the AI era :  |b why personalization wins the customer experience /  |c Yaniv Navot, Liz Steelman, Shana Pilewski. 
264 1 |a [Nashville] :  |b HarperCollins Leadership,  |c [2025] 
264 4 |c Ã2025 
300 |a x, 198 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Artificial intelligence. 
700 1 |a Steelman, Liz,  |e author. 
700 1 |a Pilewski, Shana,  |e author. 
994 |a C0  |b PCB 
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