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The Messi effect how the global legend changed the future of American soccer

"In The Messi Effect, Paul Tenorio, national soccer writer for The Athletic, who has spent more than a decade breaking news and providing critical insight into the power and politics of the sport, draws on his numerous high-ranking sources inside Inter Miami, within American soccer, and from oversea...

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Main Author: Tenorio, Paul (Author)
Format: Books Print Book
Language:English
Published: New York : St. Martin's Press, 2026.
Edition:First edition.
Subjects:
Messi, Lionel, > 1987- > Influence.
Soccer > United States > Management.
Soccer > Economic aspects.
Soccer > Social aspects.
Sports writing.
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Table of Contents:
  • Introduction
  • A lasting change
  • Courting Messi
  • A shifting landscape
  • "Tome la decisioĢn..."
  • From Beckham to Messi
  • A willing disruptor
  • A new normal
  • A fading "North Star"
  • "Tell me all the trophies I can win..."
  • Inside a whirlwind
  • A silent champion, a loud first trophy
  • The biggest star, but bigger competition
  • A gulf too wide
  • From Richmond to Wrexham: the power of a story
  • The booming business of Messi
  • Fighting relevant and relevance
  • "Are we already retiring him?"
  • Messi fatigue
  • A race to reinvent MLS
  • The balance of power
  • Formulating the future
  • Taken to the limit
  • MLS 3.0
  • A lasting legacy in Miami
  • The Messi effect
  • Epilogue.

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