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Run your own store : from raising the money to counting the profits
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1001 ideas to create retail excitement
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The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization
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Cheap : the high cost of discount culture
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Lateral marketing : new techniques for finding breakthrough ideas
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The shoestring entrepreneur's guide to the best home-based franchises
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Unreasonable hospitality : the remarkable power of giving people more than they expect
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Start your own retail business and more : brick-and-mortar stores, online, mail order, and kiosks
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The complete idiot's guide to starting an eBay business
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How to become a rainmaker : (the people who get and keep customers)
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
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Women want more : how to capture your share of the world's largest, fastest-growing market
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Still broke : Walmart's remarkable transformation and the limits of socially conscious capitalism
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If you're not first, you're last : sales strategies to dominate your market and beat your competition
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Selling online 2.0 : migrating from eBay to Amazon, Craigslist, and your own e-commerce website
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Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
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50 powerful ideas you can use to keep your customers
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Buy ology : truth and lies about why we buy
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The referral engine : teaching your business to market itself
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A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
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Blogwild! : a guide for small business blogging
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Pinfluence : the complete guide to marketing your business with Pinterest
