Buy ology truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware o...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Doubleday,
c2008.
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| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
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|
Centre County Library, Bellefonte
| Call Number: |
658.8 Li |
|---|---|
| Copy 411597 | Checked In Place a Hold |
