Buy ology truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...
| Main Author: | LindstroĢm, Martin, 1970- |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Doubleday,
c2008.
|
| Edition: | 1st ed. |
| Subjects: |