Buy ology truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware o...
Saved in:
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Doubleday,
c2008.
|
| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Buy ology
- Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
- Marketing to millennials : reach the largest and most influential generation of consumers ever
- Contagious : why things catch on
- Jab, jab, jab, right hook : how to tell your story in a noisy, social world
- The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
- Consuming kids : the hostile takeover of childhood
