Marketing research kit for dummies

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

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Bibliographic Details
Main Author: Hyman, Michael R. (Michael Richard)
Other Authors: Sierra, Jeremy J.
Format: Books Print Book
Language:English
Published: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010.
Series:--For dummies.
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Schlow Library

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Call Number: 658.83 HYM
Copy 489412 Checked In Place a Hold