Marketing research kit for dummies
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
| Main Author: | Hyman, Michael R. |
|---|---|
| Other Authors: | Sierra, Jeremy J. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
c2010.
|
| Series: |
--For dummies.
|
| Subjects: |
Table of Contents:
- Marketing research: learn it, live it, love it
- Surveys: a great way to research
- More methods to meet your needs
- Collecting, analyzing, and reporting your data
- The part of tens.