Marketing research kit for dummies
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
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| Main Author: | |
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| Other Authors: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
c2010.
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| Series: | --For dummies.
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| Subjects: | |
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Table of Contents:
- Marketing research: learn it, live it, love it
- Surveys: a great way to research
- More methods to meet your needs
- Collecting, analyzing, and reporting your data
- The part of tens.
