Marketing research kit for dummies
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
c2010.
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| Series: | --For dummies.
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| Subjects: | |
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| 003 | OCoLC | ||
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| 050 | 0 | 0 | |a HF5415.2 |b .H95 2010 |
| 082 | 0 | 4 | |a 658.83 |2 22 |
| 100 | 1 | |a Hyman, Michael R. |q (Michael Richard) | |
| 245 | 1 | 0 | |a Marketing research kit for dummies / |c by Michael R. Hyman and Jeremy J. Sierra. |
| 260 | |a Hoboken, N.J. : |b Wiley ; |a Chichester : |b John Wiley [distributor], |c c2010. | ||
| 300 | |a xiv, 392 p. : |b ill. ; |c 24 cm. + |e 1 DVD-ROM (4 3/4 in.) | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 520 | |a Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. | ||
| 505 | 0 | |a Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens. | |
| 650 | 0 | |a Marketing research. | |
| 690 | 0 | |a Seibel, Sophie Stein tribute. | |
| 700 | 1 | |a Sierra, Jeremy J. | |
| 830 | 0 | |a --For dummies. | |
| 938 | |a Baker and Taylor |b BTCP |n BK0008567745 | ||
| 938 | |a YBP Library Services |b YANK |n 3432430 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 658.83 HYM |d i |e 39635102914713 |f 489412 |g ddc |j 02/07/2012 | ||
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