Marketing research kit for dummies
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
Main Author: | Hyman, Michael R. |
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Other Authors: | Sierra, Jeremy J. |
Format: | Books Print Book |
Language: | English |
Published: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
c2010.
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Series: |
--For dummies.
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Subjects: |