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Marketing research kit for dummies

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

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Bibliographic Details
Main Author:	Hyman, Michael R. (Michael Richard)
Other Authors:	Sierra, Jeremy J.
Format:	Books Print Book
Language:	English
Published:	Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010.
Series:	--For dummies.
Subjects:	Marketing research.
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Description
Summary:	Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
Item Description:	Includes index.
Physical Description:	xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.)
ISBN:	9780470520680 (pbk.) 047052068X (pbk.)
Author Notes:	Michael R. Hyman , PhD, is a Stan Fulton Chair and professor of marketing, the author of more than 100 published scholarly papers, and current member of nine journal editorial review boards. Jeremy J. Sierra , PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research.