The longevity economy unlocking the world's fastest-growing, most misunderstood market

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin ha...

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Bibliographic Details

Main Author:	Coughlin, Joseph F. (Author)
Format:	Books Print Book
Language:	English
Published:	New York, NY : PublicAffairs, [2017]
Edition:	First edition.
Subjects:	Older consumers. Aging > Economic aspects. Population aging > Economic aspects. Older people > Social conditions. Self-help publications.
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