The longevity economy unlocking the world's fastest-growing, most misunderstood market
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin ha...
| Main Author: | Coughlin, Joseph F. (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
PublicAffairs,
[2017]
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Introduction: the longevity paradox
- Vital force
- Myths
- The future is female
- A tale of two villages
- Radical empathy and transcendent design
- Health, safety, and the triumph of magical thinking
- The pursuit of happiness
- Meaning and legacy in the longevity economy.