Contagious why things catch on
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
| Main Author: | Berger, Jonah. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2013.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: |