Hooked how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t...
Main Authors: | Eyal, Nir (Author), Hoover, Ryan (Author) |
---|---|
Format: | Books Print Book |
Language: | English |
Published: |
New York, New York :
Portfolio/Penguin,
2014.
|
Subjects: |