Hooked how to build habit-forming products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t...

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Bibliographic Details

Main Authors:	Eyal, Nir (Author), Hoover, Ryan (Author)
Format:	Books Print Book
Language:	English
Published:	New York, New York : Portfolio/Penguin, 2014.
Subjects:	New products. Consumer behavior. Consumers' preferences.
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