Hooked how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t...
| Main Authors: | Eyal, Nir (Author), Hoover, Ryan (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, New York :
Portfolio/Penguin,
2014.
|
| Subjects: |
Table of Contents:
- The habit zone
- Trigger
- Action
- Variable reward
- Investment
- What are you going to do with this?
- Case study : the Bible app
- Habit testing and where to look for habit-forming opportunities.