Hooked how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, New York :
Portfolio/Penguin,
2014.
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Hooked
- Contagious : why things catch on
- Lean for dummies
- Marketing to millennials : reach the largest and most influential generation of consumers ever
- Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
- Buy ology : truth and lies about why we buy
- Consuming kids : the hostile takeover of childhood
