Contagious why things catch on
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Main Author: | Berger, Jonah. |
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Format: | Books Print Book |
Language: | English |
Published: |
New York :
Simon & Schuster,
c2013.
|
Edition: | 1st Simon & Schuster hardcover ed. |
Subjects: |