Contagious why things catch on
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Saved in:
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2013.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Contagious
- Hooked : how to build habit-forming products
- The longevity economy : unlocking the world's fastest-growing, most misunderstood market
- Buy ology : truth and lies about why we buy
- Marketing to millennials : reach the largest and most influential generation of consumers ever
- Women want more : how to capture your share of the world's largest, fastest-growing market
- Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
