Contagious why things catch on
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2013.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn798060368 | ||
| 003 | OCoLC | ||
| 005 | 20130321171200.0 | ||
| 008 | 120830s2013 nyua b 001 0 eng | ||
| 010 | |a 2012034583 | ||
| 020 | |a 9781451686579 (hbk.) | ||
| 020 | |a 1451686579 (hbk.) | ||
| 035 | |a (OCoLC)798060368 | ||
| 040 | |a DLC |b eng |c DLC |d IG# |d BTCTA |d BDX |d OCLCO |d UPZ |d SINLB |d YW6 |d YDXCP |d PCB | ||
| 050 | 0 | 0 | |a HF5415.153 |b .B463 2013 |
| 082 | 0 | 0 | |a 658.8/342 |2 23 |
| 100 | 1 | |a Berger, Jonah. | |
| 245 | 1 | 0 | |a Contagious : |b why things catch on / |c Jonah Berger. |
| 250 | |a 1st Simon & Schuster hardcover ed. | ||
| 260 | |a New York : |b Simon & Schuster, |c c2013. | ||
| 300 | |a viii, 244 p. : |b ill. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. | |
| 520 | |a Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Popularity |x Economic aspects. | |
| 938 | |a Ingram |b INGR |n 9781451686579 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0011544084 | ||
| 938 | |a Brodart |b BROD |n 102957428 |c $26.00 | ||
| 938 | |a YBP Library Services |b YANK |n 8929791 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a CCL |b CadNF |c 658.8 Be |d o |e 39241503084860 |f 517779 |g ddc |j 02/26/2013 | ||
| 999 | |a 343776 | ||
