Contagious why things catch on
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2013.
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| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: | |
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Table of Contents:
- Social currency
- Triggers
- Emotion
- Public
- Practical value
- Stories.
