Contagious why things catch on

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Main Author:	Berger, Jonah.
Format:	Books Print Book
Language:	English
Published:	New York : Simon & Schuster, c2013.
Edition:	1st Simon & Schuster hardcover ed.
Subjects:	New products. Consumer behavior. Popularity > Economic aspects.

Summary:	Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Physical Description:	viii, 244 p. : ill. ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781451686579 (hbk.) 1451686579 (hbk.)
Author Notes:	Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography)