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Run your own store : from raising the money to counting the profits
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So you want to own the store : secrets to running a successful retail operation
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Cheap : the high cost of discount culture
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Secondhand : travels in the new global garage sale
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Start your own retail business and more : brick-and-mortar stores, online, mail order, and kiosks
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Lateral marketing : new techniques for finding breakthrough ideas
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Going social : excite customers, generate buzz, and energize your brand with the power of social media
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The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
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Jab, jab, jab, right hook : how to tell your story in a noisy, social world
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Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
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The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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Zero to 100,000 : social media tips and tricks for small businesses
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No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
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Marketing in the AI era : why personalization wins the customer experience
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Marketing research kit for dummies
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How to become a rainmaker : (the people who get and keep customers)
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The referral engine : teaching your business to market itself
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
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Affiliate marketing
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
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Pinfluence : the complete guide to marketing your business with Pinterest
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Blogwild! : a guide for small business blogging
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Consuming kids : the hostile takeover of childhood
