Consuming kids the hostile takeover of childhood
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
New Press,
c2004.
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Table of Contents:
- The marketing Maelstrom
- 1. Notes from the underground: thirty-six hours at a marketing conference
- 2. A consumer in the family: the nag factor and other nightmares
- 3. Branded babies: from cradle to consumer
- 4. Endangered species: play and creativity
- 5. Students for sale: who profits from marketing in schools?
- 6. Through thick and thin: the weighty problem of food marketing
- 7. Peace-keeping battle stations and smackdown!: selling kids on violence
- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity
- 9. Marketing, media, and the First Amendment: what's best for children?
- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco
- 11. If values are right, what's left: life lessons from marketing
- 12. Ending the marketing Maelstrom: you're not alone.
