The tipping point how little things can make a big difference
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Boston :
Back Bay Books,
2002.
|
| Edition: | 1st Back Bay pbk. ed. |
| Subjects: | |
| Online Access: | Go to Downloadable eBook Here. |
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 096 | |a HM 1033 |b G543t 2002 | ||
| 100 | 1 | |a Gladwell, Malcolm, |d 1963- | |
| 245 | 1 | 4 | |a The tipping point : |b how little things can make a big difference / |c Malcolm Gladwell ; [with a new afterword by the author]. |
| 250 | |a 1st Back Bay pbk. ed. | ||
| 260 | |a Boston : |b Back Bay Books, |c 2002. | ||
| 300 | |a xii, 301 p. : |b ill. ; |c 21 cm. | ||
| 500 | |a Originally published: Boston : Little, Brown, c2000. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world. | |
| 650 | 0 | |a Social psychology. | |
| 650 | 0 | |a Contagion (Social psychology) | |
| 650 | 0 | |a Causation. | |
| 650 | 0 | |a Context effects (Psychology) | |
| 650 | 0 | |a Leadership. | |
| 856 | 7 | 8 | |u http://link.overdrive.com/?websiteID=288&titleID=117767 |y Go to Downloadable eBook Here. |x 15D01E26-724B-481A-9721-97CCE8F7D05D |
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