The tipping point how little things can make a big difference
| Main Author: | Gladwell, Malcolm, 1963- |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Boston :
Back Bay Books,
2002.
|
| Edition: | 1st Back Bay pbk. ed. |
| Subjects: | |
| Online Access: |
Go to Downloadable eBook Here. |
Table of Contents:
- The three rules of epidemics
- The law of the few: connectors, mavens, and salesmen
- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
- The power of context (part two): the magic number one hundred and fifty
- Case study: rumors, sneakers, and the power of translation
- Case study: suicide, smoking, and the search for the unsticky cigarette
- Conclusion: focus, test, and believe
- Afterword: tipping point lessons from the real world.