Find Request It
Cover Image

The 100 best TV commercials-- and why they worked

Saved in:
Main Author: Kanner, Bernice
Format: Books Print Book
Language:English
Published: New York : Times Business, 1999.
Edition:1st ed.
Subjects:
Television advertising > Case studies.
Tags: Add Tag
No Tags, Be the first to tag this record!
Physical Description:p. cm.
ISBN:0812929950
Author Notes:Bernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals.

Similar Items