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Tell to win connect, persuade, and triumph with the hidden power of story

In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.

Main Author: Guber, Peter.
Format: Books Print Book
Language: English
Published: New York : Crown Business, c2011.
Edition: 1st ed.
Subjects:
Success in business.
Storytelling.
Business communication.
Communication in organizations.
Creative ability in business.
Entrepreneurship.
Summary: In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
Item Description: Includes index.
Physical Description: xiii, 255 p. ; 25 cm.
ISBN: 9780307587954
0307587959
Author Notes: PETER GUBER has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced are "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman," and "Rain Man." Guber is the co-owner of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country. For more about Peter Guber and the power of purposeful story telling visit TelltoWin.com.

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