Tell to win connect, persuade, and triumph with the hidden power of story
In "Tell to Win," Peter Guber masterfully demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do want you need.
| Main Author: | Guber, Peter. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Crown Business,
c2011.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- I: There's no business without story business
- It's the story, stupid
- Got story?
- You've got it!
- The story that runs your story
- II: The art of the tell
- Ready ...
- Set ...
- Tell!
- The never-ending story
- The beginning ...
- The end...
- Voices
- There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life
- The art of the tell. Ready... ; Set... ; Tell! ; The never-ending story
- The beginning....