Enchantment the art of changing hearts, minds, and actions
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transac...
| Main Author: | Kawasaki, Guy, 1954- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2011.
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| Subjects: |
| Summary: |
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description. |
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| Physical Description: |
xxiii, 211 p. : ill. ; 22 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781591843795 1591843790 |
| Author Notes: |
(Bowker Author Biography) |