Enchantment the art of changing hearts, minds, and actions
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal i...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2011.
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Table of Contents:
- Introduction
- Why enchantment?
- How to achieve likability
- How to achieve trustworthiness
- How to prepare
- How to launch
- How to overcome resistance
- How to make enchantment endure
- How to use push technology
- How to use pull technology
- How to enchant your employees
- How to enchant your boss
- How to resist enchantment
- Conclusion.
